Marketing Content Examples For B2B Businesses

The most effective marketing content marketing funnel is emotional. It delivers new ideas and insights that can help people to solve their problems.

The most effective marketing content is entertaining whether it's a captivating video or a meticulous white paper. It adds value to its audience and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a well-known kind of marketing content that companies utilize to share their insights, thoughts and stories on their website. They can be educational or cover any topic. They could include images, videos, polls or audio to make the content more interesting and improve the on-page search engine optimization (SEO).

The process of creating blog posts that are high-quality begins by conducting market research to discover and confirm a few essential facts about your readers. Once you have a good knowledge of your target audience you can begin brainstorming and writing.

Some common types of blog posts include listsicles, how-to articles infographics, curated collections and more. Writing these kinds of blog posts will ensure that your website has plenty of variety and offers the value that your visitors expect to find when they visit.

A how-to blog post, for example, can help your readers learn new skills and help them solve an issue. This makes it an important piece of content for marketing that keeps your audience engaged. A curated collection is a special type of listicle blog post that includes several real-world examples to demonstrate a point. This kind of blog post can be utilized as a tool for marketing to boost brand recognition and credibility.

Case Studies

Case studies may not be as sexually attractive as a blog post that is viral but they are one of the most effective marketing content marketing agency pieces you can develop. They're great for showcasing the expertise and building trust with potential customers. A great case study is about helping your audience solve the problem by demonstrating how your product or service helped a customer solve a similar problem.

You can employ different formats for your content to make your case studies more interesting such as infographics and videos. But be careful not to transform them into ads, as this will detract from the credibility of your brand. Instead, you should focus on creating a resource that will motivate and encourage your readers.

You can also use case study to show testimonials from clients and user-generated content. This helps build trust and makes your website more credible. UGC is most effective when it is backed up by data.

White Papers

In contrast to feature articles and blogs white papers are generally long-form and offer a deeper depth of research and information. B2B businesses use white papers to demonstrate thought leadership or to provide unique perspectives to help readers make buying decisions, gain knowledge about the field, or to solve business problems.

They are an excellent way to build trust among casual readers, and positioning businesses as experts in their area of expertise. They also help move potential customers through the sales funnel.

White papers can be found in a variety of types, but they are most effective when they are tailored for specific groups. This means everything from the tone of voice to distribution strategy should be tailored to your ideal reader.

White papers are typically used to communicate research findings. However, it's easy for them to drift away from the realm of practical application and into the realm of theoretical. Backgrounders and papers on problem-solving should include some form of success stories to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They allow readers to filter charts and data tables to focus on the information they are looking for which makes it easier for them to absorb the high-level content and traverse the sales funnel.

Videos

Videos are an excellent way to connect with your audience. They are also a great tool for marketing in a lively, interactive manner. They are great for capturing the attention of your audience and conveying complicated concepts.

Some of the most popular video types are instructional videos, demonstrations, and tutorials. These videos are designed to help customers understand about your products and services, while also enhancing the loyalty of your customers.

These videos are a great way to highlight your industry's expertise and can be shared on social media, as blog posts, or as part of a sales presentation. They can be a fantastic way to connect with your customers, particularly if they are relevant to current events or cultural trends.

If you're releasing an animated explainer video or holding a live Q&A session testimonials are a simple method to build trust with your customers and encourage new prospects to buy your product. You can ask your current customers to record their experience with your brand or go onto Reddit and hold an AMA (Ask Me Anything) session. You can make screen-sharing videos and how to videos that are titled according to specific pain points. If you own an e-commerce solution that can help small to mid-sized businesses run their online stores, you can title your video "How to Create Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials can be used as social proof that helps people feel more confident about an organization. They can be used in text or video format, and they're a great way to boost sales and boost a company's image online.

Testimonial marketing content is effective because it is focused on the particular requirements of each client and how the company's product or service addressed these issues. It also gives credibility to the company since it demonstrates that other people have already used the product and found it useful.

If you choose to use testimonials make sure that they contain the name, company name, and the name of the person. This will enhance their credibility. It is also important to make the testimonials as authentic as you can by using the face of a person. This will help create a connection between the customer and the brand.

You can add testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you are able to also include them in other pages. If a testimonial refers to a specific product for instance it can be displayed in the relevant page for the product or checkout page. This will prevent the testimonials section from being less frequently visited than other pages, but still offering the same social proof.

Interactive Landing Pages

Using interactive elements on landing pages boosts the average visitor's engagement. This type of content can help your brand achieve the goal of converting visitors to leads. Interactive pages are more enjoyable than static pages that have the usual signup form and marketing content.

This interactive landing page for Mooala's dairy-free milk uses an approach that is playful to keep the user interested. The landing page also has an easy form that offers multiple options for registering, which shortens the process of conversion even more.

Another example of a dynamic landing page is this one from TransferWise the money transfer company. The first page offers real-life success stories as well as social proof to reassure potential customers that the service is worth it, then allows them to fill out a simple form to find out more details about how the product works.

A landing page can be an excellent way for b2b content marketing marketers to build an email list. In exchange for contact information you can offer an eBook or webinar, free trials or other content marketing consultant that can entice your audience to sign up.

Headache Trackers

Content should inform consumers about headache triggers and the best way to treat them, at the consideration stage. Examples include infographics which provide data on the top causes of headaches or white papers that present exclusive research on the science behind headache remedies. White papers typically require users to provide their email address as a condition of access. This helps to build confidence and credibility for the brand with potential customers. Minen says that headache trackers, which allow users to monitor their stress levels and food intake, can be useful for the consideration stage. Minen warns users to be cautious when drawing conclusions from the data from their tracking. It might not be a true reflection of their headache triggers.