The Importance of a Marketing Content Planner

Content planners are accountable for creating a vision of content creation publication, distribution and publication. They are also accountable for evaluating and tracking strategy effectiveness.

This type of content educates the audience about the company's products and services. It also helps the viewers resolve issues and meet their needs.

A marketing content planner could be a spreadsheet, or a third-party tool. The difference is how you use it.

1. Determine Your Goals

The famous quote, often attributable to Benjamin Franklin although perhaps never spoken by him, holds true: "If you fail to plan, you plan to fail." To go from a strategic view to a successful content marketing engine requires structure, workflow efficiency and clear communication.

The process of identifying your goals is one of the most crucial steps to take in this process. Start with the high-level business goals or employ the SMART framework to make them more specific and achievable. It is also a good opportunity to revisit existing content goals and make sure they still are in line with the current strategy.

Having a clear understanding of your goals will help you monitor how well each piece of content performs. This will allow you to determine what is working and what can be improved, allowing you to make the necessary adjustments and improve your overall performance. This will help you achieve your goals, and deliver quality content to your users.

2. Identify Your Audience

Knowing your audience can enable you to create content that is relevant, interesting and effective. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be done using surveys, data analyses and other methods of gathering details about your customers.

By analyzing the results of this study, you can then identify the kinds of content that will be most effective for your business. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've determined which formats are most effective, you can start creating your strategy for content marketing funnel.

A tool for content planning can assist you in tracking your marketing goals and make sure that the right people are working on the correct projects. It can also improve productivity by helping teams stay focused on what's important and avoiding distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

It's crucial to adapt your content for the platform you prefer. Instagram users prefer visually appealing visuals, whereas TikTok users enjoy stylish short-form videos. Conducting some market research can aid in identifying your ideal audience and their preferred platforms.

A successful marketing content planner will take into account every step needed to turn your ideas into a finished asset. It will provide a framework for how to meet your objectives and ensure that everyone in your team is on the same level.

A tool for planning content such as Monday and Kapost can aid in this by allowing you create, assign tasks and collaborate with others, and monitor progress on a single dashboard. Additionally, there are sophisticated tools like Wrike that offer drop-down menus and provide project timelines, tables of actionsable items and a message board. Both come with a free version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

A content planner is a fantastic tool for any person, whether you're an individual influencer or with a team of marketing professionals in a large enterprise. It helps you stay organized and ensures that everyone is on the same place. It's also a great tool to manage content for longer lead-time projects, like annual or quarterly campaigns.

A solid content strategy can help you identify the kinds of content that should be created and the best way to get them executed. This involves determining the format of your content, such as blogposts, infographics or podcasts, case study, or social media releases. This should include a timeline of when these pieces are expected to be created and published.

It is also important to monitor metrics related to your objectives for content marketing such as engagement and traffic. This will help you analyze your results and make necessary adjustments. Using a tool like Ahrefs can help you determine what's working and what's not. It can also give you insights into the performance of your competitors.

5. Identify Your Content objectives

If you establish clear content objectives, it will help your team stay on track to achieve their goals. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or enhancing customer retention through hosting webinars, having clear objectives will help you reach your goals in marketing content.

A good content planner can help you define your goals through laying out an organized workflow and allowing collaboration. It can also include tools like image-generation software, prompts for text-to-image and social management software to streamline the process.

A marketing content planner will aid you in identifying your performance metrics, key performance indicators (KPIs), and other important elements. This will enable you to monitor the effectiveness of your content and adjust in a way that will improve your marketing campaign. Bounce rate, website traffic and social media shares are examples of metrics that are quantifiable. These metrics should be tracked throughout the entire lifecycle of your content including publication, production, and distribution.

6. Identify Your Resources

If you do not have the resources needed to implement your content strategy, it's useless. While planning, make sure that you have enough money to accomplish all the tasks you've set out. This may include salary or team payments and production costs for the materials and web space, and paid marketing tactics.

Once you have the budget in place, you can begin assigning responsibilities to each job. You could assign different employees to conduct keyword research, copywriting, editing as well as design. Alternatively, you can also employ a tool like Sprout to simplify the process of scheduling content across multiple platforms and channels.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all on one platform. The scheduling tools of Sprout also have an image library to make it easier to manage managing assets and reduce time when creating posts.

7. Identify your Key Performance Indicators

It's crucial to ensure that your marketing efforts are worthwhile if you're planning to spend lots of time writing content. You can increase your success by tracking and identifying the most effective key performance indicators.

For example, a common KPI for content marketers is the number of repeat customers. This measure can be used to determine the effectiveness of your content at converting customers, and it can be used to pinpoint any areas that could be improved for future campaigns.

In addition, it is crucial to determine the type of content you'd like to create based on your objectives and your target audience. This could include blog articles, videos, infographics or posts on social media. Once you've identified the various content formats, it's important to develop a strategy that includes the frequency and distribution methods for each. This will help you ensure that your content is being noticed by the right people at the best times.

8. Identify Your Tracking Methods

A marketing content planner is a valuable tool for any business looking to improve their marketing strategy content efforts. It helps you keep the track of your goals for marketing as well as your target audience and your resources, while providing you with the ability to evaluate the effectiveness of your strategy over time.

A social media calendar will aid you in planning your content and ensure it is released regularly. You can also prepare for holidays and events that could affect your followers.

A keyword content strategy is a great tool to improve your seo content marketing strategies. It will allow you to identify the right keywords for your content, which will boost your search engine ranking and visibility. It will also help you determine the effectiveness of your content strategy based on keywords over time.

9. Determine Your Measurements

Your marketing strategy should help you determine which metrics are the most relevant for each piece, regardless of whether you arrange your content according to themes or keywords. This will help you assess the effectiveness of your content so that you can continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can help you manage collaboration among team members and produce reports that are useful for making future decisions regarding content planning.