Pragmatic Marketing

Pragmatic marketing is a model that focuses on understanding the needs of customers and providing them with the products that they want. It involves conducting interviews with customers, creating an initial prototype of the product and then testing the product with them to make sure it meets their requirements. The process continues throughout the product's life cycle.

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Track and trace

Track and trace is an important supply chain management tool for managing supply chains. It allows businesses to be aware of where their goods are. This information helps companies improve logistics workflows, cut down on time and reduce costs. Additionally it assists them in improving quality and efficiency. It also reduces the need for manual inventory checks and counts. It is also helpful in preventing production interruptions caused by poor or insufficient appliances or raw materials.

During the outbreak, many companies realized that they were lacking complete visibility of their supply chains. This has led to a surge in the demand for intelligent track and trace technology that can provide more reliable and accurate information about the performance of a supply chain. These new types of technology have the potential to make supply chains more resilient to disruptions in the future and 슬롯 protect the health of consumers.

Serialisation is an option that can be integrated into your CMMS to enhance the track and trace capabilities of your business. This will ensure that each item has a unique identification that can be tracked in real time. This can help you meet regulatory requirements for example, those related to food safety. You can examine and analyze the data using a digital platform such as MaintainX that is integrated with your CMMS.

It is easy to become confused by the term "track and trace" because it sounds similar to "follow the trail". However it's a completely different method that records the route that a shipment or asset. All parties in the supply chain can access this information, including customers. This gives the client more confidence in their delivery, and lets them know whether the item was damaged or lost during transit.

Almost all parcels being shipped today are digitally scanned at each stage of the transportation process. These details are then made public online for customers to verify the status of their package anytime. Both the carriers and the customers will benefit from a better shipping experience. It also allows them to provide this service at a lower price.

Counterfeit detection

Counterfeiting and the use of grey markets cost businesses trillions of dollars a year1. It tarnishes brands' reputations and undermines trust among consumers, and in the case of food and medicine, poses danger to public health. The ability to trace an item's status in real-time is vital to stop this problem. But due to cost digital authentication has traditionally been reserved for high-value products.

Pragmatic's world leading visual detection technology powers a full range of counterfeit prevention products that work in tandem to protect your business. It is based on the Visual AI stack, which offers the ability to scale and adapt to changing counterfeit detection for your marketplaces and platforms. Our solution is designed to be fast precise and simple to use.

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